Samsung Spent $10 Million On Facebook Ads And Got $129 Million In Return
If advertisers are skeptical about Facebook ads, all they have to do is look at Samsung and its enormously successful campaign.
At last week's IGNITION conference, Carolyn Everson – the VP of Global Marketing Solutions at Facebook — told Business Insider's Jim Edwards that Samsung paid $10 million for a three week Facebook ad campaign.
The end result? Samsung sold $129 million worth of Galaxy S III smartphones. Not too shabby.
Learn more about Samsung's campaign and how Facebook is helping small businesses target the right consumers below: